E-commerce: the media perspective
Much media coverage is alien to small businesses
- Who has taken over who among the giants
- Fundamentally irrelevant to small business practice
A lot of coverage of how big e-commerce will be
- Does is matter exactly how big?
- $7.9T in 2004 (Gartner) - meaningful to small companies?
Small businesses must estimate for their own industry how important e-commerce will be - advisers can help