Awareness raising to get on the Internet

• They may start from zero knowledge

• What are competitors and rest of sector doing?

• First steps necessary for proper awareness:

1. Using e-mail in-house, with customers, suppliers

2. Using the Web for varied business information

3. Basic (brochure) web site and feedback

4. Consideration of costs and benefits

• Results: using Internet; fertile ground for planning; management commitment

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© Simon Grant 1999-10-28